# GameCraft

> Production & operations advisory for games studios, run by Alexander Strandberg — a senior AAA production leader. The practice spans a two-week production audit (the front door) to an embedded fractional COO / Executive Producer (the deeper engagement). Based in Malmö, Sweden; works with studios globally.

GameCraft is a deliberately solo, senior-operator practice — not an agency or a framework vendor. Alexander has 15 years as a Production Leader in AAA games at Avalanche Studios, Ubisoft, and Sharkmob: running live-service production, scaling teams from ~50 to 150+, optimising cost and protecting revenue, and owning governance and C-suite stakeholder relationships. He ran live-service production as Production Manager on Ubisoft Connect and as Executive Producer on theHunter: Call of the Wild (10M+ players).

## Services and pricing

- **Production System Audit** — 2 weeks, fixed scope, ~120K SEK. A forensic read of a studio's production system (throughput, cost, stability) ending in a prioritised bottleneck map and decision-grade recommendations. Fixed price, no overruns.
- **Live-Service / Crisis Audit** — 2 weeks, ~120K SEK, can start within the week. For a studio with a live game on fire: incident patterns, release pipeline, patch cadence, governance. For an active incident, email alexander@gamecraft.se for a response within 24 hours.
- **Workshops & Facilitation** — from ~20K SEK/day; Embedded Facilitation Programme from ~200K SEK. Design sprints, business-model canvas, team-formation cohorts. Sold to organisations (studios, publishers, incubators).
- **Embedded leadership (Fractional COO / Chief of Staff / Executive Producer)** — from 85K SEK/month, ~2 days a week. Scaling teams up or down, running live-service, designing the production system, holding governance and C-suite cadence. A deliberately small number of concurrent engagements; the senior operator you meet is the one doing the work — no junior hand-off.

The audit is the low-commitment entry point; most studios act on it themselves, and the fractional engagement is optional. No lock-in.

## Who it is for

Games studios and game-tech companies scaling up or down, controlling cost, fixing governance, or running live-service at production scale — plus the founders and teams inside them (via workshops).

## Out of scope

Alexander is a production and operations leader, not a fundraising or investor-readiness advisor; for that he refers out to the right people.

## Key pages

- [Homepage](https://gamecraft.se/): positioning, services, pricing, FAQ, and how it works.
- [Case studies](https://gamecraft.se/case-studies): real production problems and how they were solved.
  - [Scaling a studio from 50 to 150+ without losing the plot](https://gamecraft.se/case-studies/scaling-50-to-150)
  - [Running live-service production when the game can't go down](https://gamecraft.se/case-studies/live-service-production)
  - [Protecting revenue and cost through volatility — scaling down without breaking](https://gamecraft.se/case-studies/cost-and-governance-through-volatility)

## Contact

- Email: alexander@gamecraft.se
- Location: Malmö, Sweden (works globally, remote and on-site)
- LinkedIn: https://www.linkedin.com/in/alexander-strandberg/
- Writing: https://astrandberg.substack.com